The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jul 30, 2019 SEO Lauren Fox

MozCon 2019: 12 takeaways for creating THE best content on the web

Didn’t make it to MozCon 2019? We’ve got your back. Here are our top 12 takeaways from the conference, complete with some of our favorite slides, quotes and stats from Andy Crestodina, Ruth Burr Reedy, Rand Fishkin

Jul 26, 2019 Content Marketing Weekly Anthony Basile

Content Marketing Weekly: Post heatwave cooldown edition

With the return of cooler temperatures, it’s time to sit down to some thoughtful industry insights that could give you plenty to think about in the second half of 2019.

Jul 24, 2019 Content Marketing Stevie Snow

Your health care marketing questions answered

Interested in healthcare marketing? Here’s everything you need to know about this specialized sector of our marketing world.

Jul 22, 2019 Content Marketing Dominick Sorrentino

The XYZs of generational marketing

Understanding generational marketing’s role in your brand can help you make smarter business decisions.

Jul 19, 2019 Content Marketing Weekly Lexi Goyette

Content Marketing Weekly: The payoff of inclusive branding

Branding professionals unite! We’re here to guide you through the benefits of incorporating inclusive marketing into your brand strategy.

Jul 18, 2019 Life At Brafton Dominic Tortorice

Alissa Herman: Star Illustrator, Seamstress and Library Evangelist

Meet Alissa Herman, Brafton’s isometric design whiz and admirer of vintage clothing.

Jul 17, 2019 Content Marketing Dominick Sorrentino

Sales and marketing strategy 101

Your sales and marketing strategy is how your business targets, reaches, engages, influences and converts leads with digital marketing.

Jul 17, 2019 Content Strategy Jeff Keleher

What is a content strategist?

Content strategists are the unsung heroes of digital marketing, but what exactly do they do and why do you need one in your corner?

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