ClickCease The Content Marketing Blog

No nonsense.
Just really good
marketing insights.

Sign up to get free
weekly resources.

Thanks for
subscribing!

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam."

Brafton takes on the #IceBucketChallenge to strike out ALS

sep

Update: Content Marketing Institute and Sprinklr both confirmed they have made monetary donations to the ALS Association following our #IceBucketChallenge nomination.  Within the Brafton community, we have family members and other loves ones […]

11 questions to determine if you should outsource to a content marketing agency

sep

There are reasons why companies might or might not choose to outsource their content marketing.

Employee Spotlight: Meet Steve, Lead Designer

sep

Steve’s sharing what it’s like to work on Brafton’s graphic design team, plus a little about himself in this week’s employee spotlight.

Why your blog content SHOULD read like a Hemingway novel

sep

Content marketing is evolving and writers should channel their inner literary genius to give readers the stories they want to read.

Buyers DO find brands online – Company gets 38 percent of traffic from mobile

sep

One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.

Setting up Goals in Google Analytics: How and why you should be tracking ROI

sep

You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.

Employee Spotlight: Meet Belén, Video Blog Producer

sep

Belen’s sharing what it’s like to work at Brafton as our video blog producer!

Content Questionnaire: Abby Peel, Four Seasons Sotheby’s International Realty

sep

Brafton asked Abby Peel of Four Seasons Sotheby’s to share her marketing tips, tricks and pet peeves from the real estate industry.

Will investing in content hurt my PPC, by taking money away from what works?

sep

Marketers still wonder if they can afford to take money away from PPC to invest in content, but the reality is: They can’t afford not to.