A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.
Most marketing can be broadly split into two categories: push and pull. Here’s what you need to know about each.
From coffee shop stamp cards to retail membership programs, incentive marketing is all around us. This strategy can be as fun as it is effective.
Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights.…
Every asset you create is multifunctional, be it for sales, marketing or human resources. Do you have enough collateral to support your company’s growth initiatives?
Grab yourself a caffeinated, pumpkin-flavored beverage and see what’s new in content marketing this week.
How does the content you create fall into the customer lifecycle? Relax, we’ll show you.
There is a human capacity for how much orange a human being can process, and I found that threshold here at CMWorld today. And was humbled by my lack of…
Following the top marketing blogs not only keeps you informed, but also inspired as you can watch what they do best in their own marketing and content. Let’s take a look at our own favorite marketing blogs and some of the most successful and distinctive strategies behind them.