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    Pepsi Marketing Strategy: 4 Takeaways From 55 Years of Advertising

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    From the fable of Crystal Pepsi to the success of the Pepsi challenge, the marketing strategy of this soft drink giant over the years has plenty of takeaways for advertisers and marketers.

    Marketing During A Global Crisis: A 5-Step Guide (Infographic)

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    Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job,  because eating and having shelter are good things we all strive […]

    Optimize Your Emails to Render Flawlessly in Dark Mode

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    Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.

    What Is Content Syndication? 14 Networks and Platforms To Know

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    These content syndication networks and platforms can help more readers discover your brand.

    14 Surprising Benefits of Snapchat for Marketing (B2B and B2C)

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    Home to 360 million users who represent more than $1 trillion in spending power, Snapchat is serious business. Discover the top benefits of Snapchat for B2B and B2C marketers.

    How To Create a Marketing Playbook That Converts

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    A marketing playbook helps your entire team achieve desired results with their marketing campaigns. Here’s how to make one.

    The Best Visual Storytelling Examples (Infographic)

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    Visual storytelling has unparallelled potential to generate traffic and convert leads at every stage of the sales funnel. No content marketing strategy is complete without it.

    10 steps to optimize your content creation process (Infographic)

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    Still wading through sloppy content workflows? Our step-by-step guide takes all the guesswork out of optimizing your content creation process.

    Content discovery 101: Everything you need to know

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    Let’s take a look at the basics of content discovery and various tools and sites that marketers can use to reach their target audience with great content.