The Content Marketing Blog
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    Lights, camera, ROI: Maximize your video marketing

    There’s no excuse for falling behind on your video marketing strategy.

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    This is a brand, this is a business

    Your brand and your business are two separate things. Now learn how to give both a boost.

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    The 5 most glorious marketing screw-ups of all time

    There is something truly beautiful about watching a major corporation trip and fall on its head. I know that’s dark, but don’t judge me, you’re just as prone as I… Read more »

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    Boost your brand management with content marketing

    Content marketing allows you to shape perception of your brand and keep customers coming back for more.

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    The World According to Autumn: Jane of All Trades Finds Support in a New City

    Senior Writer Autumn Green has been with Brafton for nearly two years now, but, as she describes it, it was “pure luck” that allowed her to find her role at… Read more »

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    Why you need to create a consistent brand voice

    Finding the right voice for your content is an important aspect of branding. Learn how to create your own and keep it consistent.

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    This is how content marketing is supposed to work

    Content marketing fails because most people don’t understand visitor intent. I’m talking about matching the right content to the right visitor at the right time. The most pervasive mistake is… Read more »

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    How to hop aboard the live video train

    People love “live.” It’s the reason viewers tuned into “Saturday Night Live” even during its darkest, unfunniest years (I’m looking at you, Jim Belushi). It’s why partygoers across America take… Read more »

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    Layers into life: This is how animations are made [video]

    Want to know more about what goes into making a great animated video? Check out the Brafton process for creating captivating motion graphics.

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    Brafton’s Weekly Content Marketing Roundup: June 26 – June 30

    From crafting the best video marketing to boosting conversions via email and website, this week’s roundup has something for everyone.

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