The Content Marketing Blog
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    A positively easy technique for measuring content marketing [success story]

    We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing:… Read more »

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    What does it mean to blog?

    Sometimes we get so wrapped up in meeting deadlines, posting content, researching and brainstorming new ideas, applying keyword research techniques and analyzing data that comes in on our website’s performance… Read more »

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    This is why parents make awesome content marketers

    Becoming a parent changes you. One minute you’re dancing on top of a table in Cancun, the next you’re pushing a double stroller through Costco. And although swapping daiquiris for… Read more »

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    Going the distance with Content Marketing Strategist Emily Clark

    Whether it’s keeping her clients happy or running the Boston Marathon, Emily Clark knows what it takes to reach the finish line.

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    Bidding on competitor keywords: Is conquesting a waste of my time?

    All is fair in lovecontent and war. Just ask your competitors. Conquesting – tactically buying your competitors’ brand names and other relevant branded terms – is really a form of… Read more »

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    The best content for every stage of your marketing funnel

    Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling… Read more »

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    Why frequency matters for your Facebook ads

    How many times do customers need to see an ad before they buy? Advertising has been around as long as humans have existed – yeah, we’re talking about cavemen. However,… Read more »

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    Brafton 2017 Content Marketing Benchmark Report

    We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our… Read more »

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    Two wrongs don’t make a right: Unsuccessful B2B marketing campaigns

    Check out these B2B marketing blunders that made a bad mark on their brands, and learn how to avoid these slip-ups in your campaigns.

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    The future is human: How emotional marketing works for B2B

    When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning… Read more »

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