• Leading edge – from print to digital: The evolution of content marketing

    Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.

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    The relationship between keywords and hashtags

    Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.

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    Why you need to start using Search Console

    Think using Google Analytics is enough? Think again.

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    Brafton’s Weekly Content Marketing Roundup: Feb. 6-Feb. 10

    See what you missed from the past week in content marketing headlines.

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    You had me at ‘Download Now’ (and other pickup lines)

    Woo the marketer of your dreams with handcrafted content marketing pickup lines from Brafton’s expert punsters.

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    Create B2B content that is as different as your buyer personas

    No two B2B buyer personas are alike – here are some tips for writing content that appeals to each different personality.

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    Not all scary numbers want to eat you

    B2B analytics that seem bad at first might actually reveal positive marketing ROI if you look closer. See how it worked out for one of Brafton’s clients.

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    Pancakes at Brafton: Giving back has never tasted so good

    A thank you breakfast following a charity fundraiser in our Boston office spurs a new tradition at Brafton.

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    Make the most of visual embeds for ultimate engagement

    Embedding visual elements such as videos, graphics and social media into content is becoming an effective strategy for increasing engagement and conversions.

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    Social media metrics you should actually care about

    Understand what social media metrics matter most for your business.

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