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GA4 Setup: Get Started in 9 Essential Steps


Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing […]

Dental SEO Content Marketing: How To Polish Up Your Online Presence


In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation […]

What is Predictive Marketing? (Infographic)


Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.

Mastering Analytics: How To Leverage Looker Studio for GA4 Data Insights


If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the […]

GA4 Conversion Rate: Everything You Need To Know


Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have […]

8 Fun & Useful Branding Exercises to Grow Your Business (Infographic)


Learn how you can grow your business with some fun (and useful) branding exercises.

A Global Strategist and Mother – Fiona Spiteri’s Journey at Brafton


Meet Fiona Spiteri, a name synonymous with creative thinking and strategic brilliance in the world of sales and marketing.  As Brafton’s Director of Sales and Account Management for the APAC […]

6 Types of Marketing Agency Reports All Businesses Need


Navigating the ever-changing terrain of consumer trends and marketing strategies in today’s fast-paced digital world isn’t exactly what you would call simple. Fortunately, marketing agency reports are modern treasure maps […]

How To Check Keyword Ranking On Google


Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign […]