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GA4 Setup: Get Started in 9 Essential Steps

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Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing […]

Dental SEO Content Marketing: How To Polish Up Your Online Presence

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In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation […]

What is Predictive Marketing? (Infographic)

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Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.

Mastering Analytics: How To Leverage Looker Studio for GA4 Data Insights

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If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the […]

GA4 Conversion Rate: Everything You Need To Know

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Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have […]

8 Fun & Useful Branding Exercises to Grow Your Business (Infographic)

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Learn how you can grow your business with some fun (and useful) branding exercises.

A Global Strategist and Mother – Fiona Spiteri’s Journey at Brafton

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Meet Fiona Spiteri, a name synonymous with creative thinking and strategic brilliance in the world of sales and marketing.  As Brafton’s Director of Sales and Account Management for the APAC […]

6 Types of Marketing Agency Reports All Businesses Need

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Navigating the ever-changing terrain of consumer trends and marketing strategies in today’s fast-paced digital world isn’t exactly what you would call simple. Fortunately, marketing agency reports are modern treasure maps […]

How To Check Keyword Ranking On Google

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Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign […]