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    Brafton’s Weekly Content Marketing Roundup May 8 – May 12

    This week, read all about the importance of brand logo design, how video is taking over the marketing landscape, and much more.

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    Chris Helms: Editor extraordinaire turned project manager

    The beautiful thing about content marketing is that all departments come together to work on a client strategy. This is one of the things Project Manager Chris Helms likes most… Read more »

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    Concocting the perfect CRO potion: What to know

    Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated… Read more »

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    5 Content types to improve social ROI

    Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted… Read more »

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    Leggo my logo: Designing your brand identity

    Your logo design helps define your brand identity. What are you saying about yourself?

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    How MarketMuse brought us to page one of Google [Case Study]

    I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and you wait. And you wait. Then finally you move from a poorly… Read more »

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    Email UX: Save the spam for your scrambled eggs

    Ignoring UX best practices for your email marketing is a one-way ticket to spam city.

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    Brafton’s Weekly Content Marketing Roundup: May 1 – May 5

    From email ROI to graphics gold, this week’s content marketing roundup has it all.

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    Brafton by design: Visual marketing with Courtney Meyer

    From blog posts to eBooks to infographics, Courtney Meyer is the mastermind behind Brafton’s visual marketing.

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    How we increased newsletter subscriptions by 532% [success story]

    “Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said… Read more »

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