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    SEO

    Why did my Domain Authority go down? And other top Domain Authority questions answered [video]

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    Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.

    6 hotel video marketing strategies to try

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    Here are six types of video content for hotels to use in their marketing campaigns.

    What does a PPC specialist do?

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    Ever wondered what a day in the life of a PPC specialist looks like? Well, read on to find out exactly how a working day in PPC might play out.

    How to measure digital marketing effectiveness (infographic)

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    If just 39 percent of companies believe their marketing is effective, then why are they on pace to invest in digital campaigns more than ever? For one, they should invest more. But they should also be more skilled and tracking and measuring their success.

    Search retargeting explained

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    Search retargeting uses a visitor’s search queries and web browsing behavior as a basis to display dynamic ads.

    SEO

    The most affordable SEO services for small business

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    Many essential SEO practices can be completed in-house for an affordable cost.

    Content marketing across hemispheres with Kane Trezona

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    Project Manager Kane Trezona bridges the gap between Boston and Brafton’s Aussie clients; here’s what he says is the most important skill for project management.

    6 social media KPIs for social media marketing mastery

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    There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

    Google Autocomplete with Phil Newcomb [video]

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    Google autocomplete dished up some hot takes on the content marketing industry. Facebook is for old people? SEO is free? Let’s look at some facts.