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    How to craft case studies that convert

    Harness the power of case study marketing by structuring them in a way that tells a story and encourages prospects to convert.

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    Brafton’s Weekly Content Marketing Roundup April 10 – April 14

    This week’s roundup highlights the importance of searcher intent, why video is crucial for ROI, and a whole lot more.

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    How to stretch your content marketing dollar

    Content Marketing Strategist Christina Mowry is offering up some helpful tips to get more out of every dollar in your content marketing budget.

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    From keywords to content: Walk a mile in searchers’ shoes

    Searcher intent is just as important as the content you create, so develop a strategy based on what your prospects are looking for.

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    The ABCs of ABM: What to Know About Account-Based Marketing

    Content Marketing Strategist Matt Kaplan walks you through the basics of account-based marketing to appeal to your audience in a much more targeted way.

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    Allow subject matter experts to enhance your content creation

    If you’re not leveraging subject matter experts for your content marketing, your strategy is suffering.

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    Brafton’s Weekly Content Marketing Roundup: April 3 – April 7

    From social tools to beating writer’s block, see what’s new in the world of content marketing from around the web.

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    Don’t dismiss the commercial value of video marketing

    Looking to appeal to customers and increase sales? First understand the commercial value of video marketing.

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    Content marketing has left outbound efforts in the dust

    Inbound marketing is the new norm, and quality content is key to its success.

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    Google Analytics goals: Your ticket to going platinum

    Sit in the front row as Brendon Cottreau walks you through setting up Google Analytics goals that will deliver ROI on your hard work.

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