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    How to create a content inventory

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    A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficiently as possible.

    Push vs pull marketing? More like push and pull marketing

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    Most marketing can be broadly split into two categories: push and pull. Here’s what you need to know about each.

    Why incentive marketing works (+ 3 inspiring examples)

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    From coffee shop stamp cards to retail membership programs, incentive marketing is all around us. This strategy can be as fun as it is effective.

    CMWorld: 3 more things you need to incorporate today

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    Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights.…

    30 kickass marketing collateral ideas for your content marketing playbook

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    Every asset you create is multifunctional, be it for sales, marketing or human resources. Do you have enough collateral to support your company’s growth initiatives?

    Content Marketing Weekly: PSL Edition featuring updates from Facebook and Google

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    Grab yourself a caffeinated, pumpkin-flavored beverage and see what’s new in content marketing this week.

    Customer lifecycle marketing: Content for every stage

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    How does the content you create fall into the customer lifecycle? Relax, we’ll show you.

    CMWorld: Key takeaways you need to incorporate right now

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    There is a human capacity for how much orange a human being can process, and I found that threshold here at CMWorld today. And was humbled by my lack of…

    10 top marketing blogs worth following

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    Following the top marketing blogs not only keeps you informed, but also inspired as you can watch what they do best in their own marketing and content. Let’s take a look at our own favorite marketing blogs and some of the most successful and distinctive strategies behind them.