The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
7 Wayback Machine Alternative Options for Marketers
Need a Wayback Machine alternative? Check out our comparison guide for the best way to capture the ‘net.
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YouTube SEO Best Practices: How To Optimize Videos for Discoverability, Search & AI
Learn YouTube SEO best practices to improve video discoverability, boost viewer satisfaction and increase visibility across YouTube, Google and AI search.
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GenAI vs. LLM Explained: A Marketer’s Guide To Understanding the AI Ecosystem
Learn the difference between Generative AI and LLMs. Discover how they relate, their unique capabilities and how marketers can use both.
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Your Website Isn’t the Only Thing AI Is Reading
Earning mentions in AI search depends more than just your website. Off-site content is essential to being picked up by generative search engines.
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AI Myths, Debunked: What Our CTO Taught Us About LLMs, GEO and SEO
9 AI questions, answered by Brafton CTO Stewart Snow, from how AI models really work to the practical impact on SEO.
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Designing for the Real World: What Makes Tradeshow Booth Design Different w/ Sofia Sahade
What makes a great tradeshow booth? Brafton designer Sofia Sahade shares practical lessons on physical design, branding and creating memorable experiences.
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7 Facebook Alternatives for Different Social Media Marketing Needs
Looking for a Facebook alternative? Compare the best social media platforms for communities, networking, privacy, local connections and more.
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Content Creation vs. Copywriting: What’s the Difference and Why Your Marketing Needs Both
Content creation and copywriting have different goals but complement each other. Learn what sets them apart, when to use each and how AI is changing both.
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