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    The Content Marketing Weekly: Holiday SEO, how-to guides and more

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    This week’s edition of the CM Weekly has all the fixin’s: content marketing tools, holiday-focused SEO updates, step-by-step guides to writing how-to content and even a special hotel-based search update.

    Caroline Brill talks personal and professional design

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    Caroline talks about her role as a graphic designer at Brafton, shares her personal design work and highlights her love of learning languages for an inside look at this fabulous Brafton designer’s world.

    Influencer marketing campaigns, the basics

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    Put your brand in front of a larger audience by getting influencers on your side.

    Great examples of when content marketing and design align

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    Visual elements can be game-changers for your content marketing collateral.

    20 cold email subject lines that actually get responses

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    Here are 20 of the most effective cold email subject lines to inspire your next campaign.

    The Content Marketing Weekly: A lot happened with video this week

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    This edition of the Content Marketing Weekly zooms in on video — how it’s changing as a marketing tool and how to start using it for your own campaigns.

    Why and how to create a marketing scorecard

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    A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.

    SEO

    What are Rich Snippets, and why should I care about them?

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    A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.

    “Above the Fold” episode 13 recap: Marketing ethics (and fart apps)

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    In the baker’s dozen episode, Francis and Jeff talk about ethics in brand management, technological advancements and influencer marketing, and Jeff needs to look up what a baker’s dozen is.