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SEO tip: Let audience trends dictate keyword strategies

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When putting together a keyword strategy, content marketers must evaluate terms with high search volumes and phrases consistent with their brands’ voice and tone.

Don’t bore your audience to sleep with drab web content

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Writing web content in tough industries can be difficult, but with a little trial and error, content marketing can be a fun way to tell branded stories on the web.

How to get the whole story from your bounce rate – 3rd Thursday Tip

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Brafton’s Jason Cook explores the value of the bounce rate metric, and advises marketers to consider alternative reporting methods to evaluate their content’s success.

Seven Content Marketing Insights To Fuel Success [List]

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Brafton highlights seven key insights from 2013 to fuel content marketing success for any brand.

eBooks: Where to Start and How to Finish

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Brands can create ebooks to educate and inform prospects, pushing them toward conversion.

Can niche fields outsource content? Q&A with a tech writer

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Content writing is challenging for niche industries, but Brafton asks writer Nick Kakolowsi about what it takes to get tech writing right.

Branding your business through social media – or not

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Social media marketing is a complex practice that some brands think will make them easy money – but it won’t if companies don’t take branding through sites like Facebook and Twitter seriously.

Content Marketing Recap: May 2013 (Video)

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Brafton’s take on the biggest content marketing trends of May can help you build June (and ongoing) strategies.

SEO mobilized: How strategies differ on mobile & desktop search

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Tips for creating a mobile SEO and content strategy that puts your brand’s products and services in front of on-the-go web searchers.