The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What you need to know about Facebook’s Instant Articles
Content creation is going to be easier than ever on Facebook coming this spring. Here are the details on Instant Articles.
No more right-side Google ads: What it means for marketers & searchers
Google is doing away with right-side ads. Whether you manage SEO and PPC, or just search Google on desktop, major changes are coming. Here’s what to expect.
Pinterest engagement plummeted in 2015: Quick tips to get your brand noticed
Social media marketers are posting more than ever on Pinterest, but engagement rates are dropping.
More pins, less engagement? [Video]
Pinterest might be a top social network for marketers, but engagement per pin is declining. We're explaining why in this week's Content and Coffee.
Improve your video marketing with Facebook’s new metrics
Facebook has updated its metrics interface for videos, allowing marketers to dig deeper into their analytics. Here are our highlights of the major changes.
Top free analysis tools for your social media strategy
Social media marketing can bolster a strong digital marketing strategy, and having the right (free) tools to learn more about your social efforts will help generate bigger, better results.
Audit (and improve) your site’s SEO with conversions and engagement in mind
A good site will likely have a healthy SEO. A great experience can lead to a high CRO. Here’s our checklist to evaluate your SEO, with conversions in mind.
Idiot-proofing content marketing in 3 steps
It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into SEO, PPC and content marketing and have no idea why, or even how to measure the results. If you opened a new location for your… Read more »
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