The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Talk content marketing with Brafton at AdTech, Nov. 4-5 in New York
Brafton’s content marketing consultants will attend AdTech, Nov. 4-5 at the Javits Center in New York.
How to get the most from RankBrain, Google’s new ranking robot
RankBrain, Google’s new artificial intelligence ranking system, works with Hummingbird to rank results. Here’s how to stay on top of SERPs.
Content marketing less is more: Fewer articles, more depth boosts web traffic & sales
Case study features data from a finance company that drove 27% more online sales with longform content and in-depth articles.
Drive traffic & build awareness with “Moments,” Twitter’s new ad format
Twitter is turning marketers & brands loose to curate their own Twitter Moments to drive traffic & increase brand awareness with formatted, attractive posts.
Employee Spotlight: Meet Gina, Brafton Video Producer
Brafton Video Producer by day, children’s book author by night. Check out Gina Tempesta’s review of working at Brafton.
Study: 60% of companies struggle to measure social media marketing ROI
New data shows companies use social marketing for branding, and then struggle to measure the return. Here’s how to gauge long-term success. Virtually every brand has a social presence, but gauging success is often difficult. New research from Simply Measured shows that 60 percent of companies struggle to measure the ROI of their social media… Read more »
How to build an ecommerce blog for 535% ROI
This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.
Google’s new feature to AMP mobile SEO & traffic
Mobile searchers head to the fastest-loading, best looking results. Here’s how to boost your mobile SEO with Google Accelerated Mobile Pages Project.
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