The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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55% of marketers struggle to get their messages to stand out
Companies are creating content, but their efforts are falling short of expectations because of three top challenges they face.
3 Ways B2B software content writing goes wrong (& how to get it right)
One in five companies Brafton works with operate in the tech and software space. Here’s our tips for outsourcing B2B tech content.
5 Types of content B2B software companies need (besides blogs)
Here’s a list of the content formats B2B software companies need to reach their most important marketing goals – lead gen & thought leadership.
The best time to plan holiday marketing campaigns? Now
Non-holiday businesses see 40% of their total sales in the last two months of the year – we recommend planning a big campaign now to end the year strong.
The best content for B2B tech link building (data)
What pages typically see the most backlinks on B2B tech and software websites? Here’s Brafton’s analysis of more than 80 clients.
63% of social media users get news from Twitter & Facebook [Study]
Pew data shows it’s time for marketers to get in the news game with their content strategies. Readership is up 10% in the past two years.
Content marketing influences 51% of web conversions for insurance company
Here’s how an insurance company supplemented its existing blog with a learning center that focused on content for SEO and saw major results.
48% of marketers say email is most successful lead gen tactic [data]
Email marketing is one of the most effective lead generation tactics, but sending too often or too little can annoy readers.
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