The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey says: Searchers’ satisfaction with Google has gone down
If search results are more sophisticated than ever, why are users less satisfied? ACSI’s latest report indicates mobile UX is the issue.
1 website page you can’t ignore (but probably do)
Did you know hubpages like blog archives and resource centers actually get more earned links than individual posts?
8 Content marketing crimes that kill sales opportunities
How can you write content that executives will read and respond to? A study by The Economist reveals what impresses versus what’s irksome.
Employee Spotlight: Meet Jordan, Senior Lead Gen
Wondering what it’s like to be part of our lead gen team at Brafton? Jordan’s sharing what his experiences working at Brafton.
Join Brafton at ClickZ Live San Francisco August 11-12
Brafton will be attending ClickZ Live San Francisco between August 11-12 to talk about leading content marketing strategies.
3 things online shoppers expect from your brand
A joint study between UPS and ComScore shows 3 main areas where consumers are narrowing their retail preferences (plus 4 suggestions for boosting your ecommerce game).
How do I get people to spend more money on my website? Content marketing
Content marketing makes it easier for companies to convert website visitors – find out how Brafton created strategies that helped two brands increase sales.
What kinds of content bring in qualified leads? [study]
White papers and video marketing were said to be the most successful content formats when it comes to capturing qualified leads.
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