The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to craft content for B2B sales cycles
Keep B2B sales cycles top of mind when crafting your content marketing strategy.
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How to propel your brand forward with content distribution
You’ve got great content, but are you getting great traction? Here is your guide on how to get your content in front of your audience with the right distribution methods.
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5 secrets for storytelling in the age of marketing automation
By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy. That said
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Bill Cooper: From YouTube wunderkind to content marketing strategist
After seeing the strength of content marketing in his teenage years with his successful YouTube channel, Brafton’s Bill Cooper knew he had to make his career in the industry.
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Are your ad dollars going to Tinder instead of Facebook?
It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find a date.” You open up Tinde
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How to up your B2B content marketing game
Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the vast majority of both B2B a
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How to Flex your Subject Matter Expertise with Content Marketing
Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.
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What you need to know about customer testimonials
All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your messaging, your value propositions, your
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