The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Web Analytics Monday: Understanding Conversion Timing
Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and most actionable form so that you have an understand
Learn More
The Content Marketing Weekly: Company culture, conversion science and content intelligence
The Content Marketing Weekly features the latest industry must-reads and informative commentary from experts and analysts around the web. This week’s edition discusses robots, design flaws and several ways to enrich
Learn More
First date to soulmate: How to find your perfect marketing partner
Considering a relationship with a marketing partner is a big decision. Maybe it’s your first time, you’re a bit green, not sure what to expect. Maybe it’s not your first rodeo and you’re a bit gun shy, jaded or skep
Learn More
How to interpret your average session duration
Numbers don’t always tell the whole story – and that’s especially true when you’re talking about site analytics. Here’s what you need to know about average session duration.
Learn More
The four sales funnel metrics you should care about
Don’t be left in the dark when determining how well your marketing initiatives are working. Collaborate with your sales team to gain valuable performance insights.
Learn More
A Content Marketer’s Guide to Creating Personas
What happens if your buyer personas don’t actually see your content? Here’s how to define and delight your content marketing personas for a more targeted content strategy.
Learn More
The Content Marketing Weekly: The best B2B stats and optimizing the funnel
Looking for the latest on video marketing, B2B industry stats or the success of the content marketing funnel? Then you’re in for a treat this week.
Learn More
A positively easy technique for measuring content marketing [success story]
We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: Looking pretty. But it’s not your fault. The p
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
