The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 reasons your content sucks
You thought you had everything figured out, and that’s exactly where you went wrong. You learned your products inside and out, learned your company values, learned about the market. Then you wrote a month’s worth of
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Are you there, Brafton? It’s me, Dominick Sorrentino
It all started with God. Or was it dog? No, it was definitely God, at least the way Dominick Sorrentino tells it. “I went to a Catholic Pre-K, and the class was trying to spell ‘God’ one day,” said Dom, a Senior Wri
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How do you create content that Google loves?
It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced understanding of searcher intent and content
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Boring B2B content? It doesn’t have to be that way
Forget stuffy and sterile. B2B audiences want to talk to a human being.
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How to make content marketing for tech successful
When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an information technology company, the
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Make sure your brand never goes out of style
If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.
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3 steps for mastering your brand voice through content marketing
Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What does this mean for your business
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Build, bond, repeat: How to develop your brand with content marketing
Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a promise. They’re paying attention
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