The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Strategy Michael O’Neill

Is your content activating your brand? It should be

Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much media it’s a wonder they haven’t grown
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Content Distribution Walt Clark

How to differentiate your brand from your founder

Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous with thei
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Content Creation Michael O’Neill

What Game of Thrones teaches us about brand development

“I watched every season of Game of Thrones and all I got was this great branding advice,” said every marketer ever. Don’t thank me, thank HBO. It’s true: There are very few places to find better brand development ta
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Life At Brafton Jeremy Corb

Kermit was wrong; it’s easy being green!

What’s in your office kitchen? Ask a Brafton employee today, and you’ll get mixed answers: Shortbread biscuits from someone’s recent trip to Scotland (they went fast), apples from the latest fruit
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