Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jul 10, 2017 Content Strategy Eric Wendt

This is a brand, this is a business

Your brand and your business are two separate things. Now learn how to give both a boost.

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Jul 07, 2017 News Tressa Sloane

Brafton’s Weekly Content Marketing Roundup July 3 – July 7

This week, we’ve got everything you need to know about product demo videos, the sharp rise of live video, how to challenge your prospects, and lots more.

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Jul 07, 2017 Content Strategy Eric Wendt

Boost your brand management with content marketing

Content marketing allows you to shape perception of your brand and keep customers coming back for more.

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Jul 06, 2017 Life At Brafton Jessica Wells Russell

The World According to Autumn: Jane of All Trades Finds Support in a New City

Senior Writer Autumn Green has been with Brafton for nearly two years now, but, as she describes it, it was “pure luck” that allowed her to find her role at the company. After a long and strenuous move – encom

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Jul 06, 2017 Content Creation Tressa Sloane

Why you need to create a consistent brand voice

Finding the right voice for your content is an important aspect of branding. Learn how to create your own and keep it consistent.

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Jul 03, 2017 Content Strategy Eric Wendt

How to hop aboard the live video train

People love “live.” It’s the reason viewers tuned into “Saturday Night Live” even during its darkest, unfunniest years (I’m looking at you, Jim Belushi). It’s why partygoers across America take time out of their bus

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