The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Oscars vs Razzies: The best and worst content marketing videos
Ever wondered what makes a marketing video a hit or a miss? Then check out our examples of the best and worst videos in the marketing realm.
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Ads that imitate art: How successful are they really?
Branded content has existed for a very long time. If you look at Renaissance artists, most if not all of them were able to make their art by being funded by wealthy patrons and the Church. What has changed since Da
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How to use video effectively at each stage of the B2B sales process
Ever get bored sending the same templated email? Or opening every call with your go-to weather cliche? Well, your prospects are sick of that, too. Whatever your product or service may be, it’s your job as a marketer
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Video value bottom line: How to sell it to your CEO
On any given day, your CEO is entertaining pitches from savvy vendor salesmen, business leaders at peer institutions and other members of his or her own executive team. What makes you think your ideas on video marke
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Mobile matters: Why mobile video is life or death for your brand
If you’re not sure why mobile matters for your video marketing strategy, it’s time to remove the ultra-dark sunglasses you’ve apparently been wearing and take a look around. Chances are you’ll see people glued to th
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Take a look, it’s in a book: Livin’ and learnin’ with Content Manager Mike O’Neill
Butterfly in the sky, Content Manager Mike O’Neill can go twice as high.
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Brafton’s Weekly Content Marketing Roundup June 5 – June 9
Want to learn more about how to relaunch content, or how to design a perfect social media profile? Then you’re in luck!
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Fight for video content with the highest ROI
Make your video marketing matter by keeping hard numbers and audience intent in mind.
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