The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Rebuilding your site to boost profits [Part 2]
In part two of our series on rebuilding a website, we take a look at what marketers can do during development and after their site has relaunched.
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Rebuilding your site to boost profits [Part 1]
From decision to development, check out part one of our series on tackling website rebuilding.
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Brafton’s Weekly Content Marketing Roundup: May 15 – May 19
This week’s roundup features insight into common design mistakes, how to craft incredible infographics and much more content marketing goodness.
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Optimize your blog for lead gen with effective CTAs
If you want to boost your blog’s lead generation, you’ve got to guide and encourage your visitors with successful CTAs.
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From info to imagery: Transforming text with infographics
Human beings may love to gab, but the visual marketing provided by infographics cuts through the noise.
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What beer and content marketing have in common
Let me preempt you; no, it is not a stretch to tie content marketing to beer, nor is this article self-indulgent in any way [Editor’s note: OK, Jeff]. Allow me to explain how my passion for the suds transcends the d
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Content experience is customer experience
By 2020, customer experience (CX) is projected to surpass price and product offering as the key differentiator influencing purchasing decisions. That means merely providing a superior product that is priced within r
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Common and crazy design mistakes we can’t look away from
Graphic designs that are so bad they’re good are funny to look at, but they aren’t going to do anything when it comes to converting your prospects.
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