The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Senior Writer Mike Manahan on puns, maple syrup and his mom
These days, almost anyone can be a writer. All it takes is a WordPress account and a pulse. But if you want to write for enterprise and mid-market clients at Brafton, you need impeccable grammar, creativity, the abi
Learn More
Brafton’s Weekly Content Marketing Roundup May 8 – May 12
This week, read all about the importance of brand logo design, how video is taking over the marketing landscape, and much more.
Learn More
Chris Helms: Editor Extraordinaire Turned Project Manager
The beautiful thing about content marketing is that all departments come together to work on a client strategy. This is one of the things Project Manager Chris Helms likes most about his current role. He describes h
Learn More
Concocting the perfect CRO potion: What to know (infographic)
Effective conversion rate optimization may seem like the Holy Grail of content marketing. After all, attempting to fine-tune conversion pathways can be a long journey that leaves marketers either defeated or embolde
Learn More
5 Content types to improve social ROI
Imagine you’re scrolling through your social feeds. You see: a video on a breaking news story, a viral listicle on this year’s top marketing trends, and photos a friend posted from their latest vacation. That’s a lo
Learn More
How MarketMuse brought us to page one of Google [Case Study]
Editor’s note: updated 11/9/17. We now rank #2 for “Content marketing agency.” I knew there was something missing. You do your keyword research, you optimize all on-page technical factors, and you
Learn More
Email UX: Save the spam for your scrambled eggs
Ignoring UX best practices for your email marketing is a one-way ticket to spam city.
Learn More
Brafton’s Weekly Content Marketing Roundup: May 1 – May 5
From email ROI to graphics gold, this week’s content marketing roundup has it all.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
