The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Behind the scenes: How we decided to repurpose an eBook
There has been a lot discussion among Brafton’s marketers recently regarding repurposing content. In an effort to practice what we preach, our internal marketing team decided to take a deep dive into the data
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4 ways to drive better communication: How content fuels your marketing automation
If you’re not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy.
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4 reasons to dust off and repurpose your old content
Dusting off your older content and repurposing it into something new offers value in everything from SEO to thought leadership to time-saving.
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5 must-read recaps of Content Marketing World 2016
Whether you attended every session or missed the event entirely, these recaps will provide you with what you need to know from Content Marketing World 2016.
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Essential resources to bookmark for repurposing content
When you’re repurposing content, you’ve got a lot to consider. This comprehensive list of guidelines and insights will keep you on track for success.
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Do’s and don’ts of keeping corporate photos on brand
The best corporate head shots reflect your brand while highlighting your team’s personality. Here’s a look at three that work and three that don’t.
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Google will start penalizing mobile pop-ups: Here’s what to do
Google will begin penalizing mobile sites for using pop-ups and interstitials. Is yours at risk?
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Your weirdness is another person’s museum
Sometimes embracing “weirdness” is the best way to connect your content with a receptive audience.
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