The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
3 content marketing lessons from the success of Pokemon Go
What the sudden rise in popularity of Pokemon Go means for emerging trends in the marketing world and what marketers can do to stay ahead.
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2 Marketing Approaches to Make the Most of the Summer Slump
Feeling the summer burn? While business might be dipping, there are still content marketing opportunities to engage your audience and plan for the fall.
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Tips to double dip into your content marketing resource pool
There will come a time when your content stops getting the traction it once did. When that day comes, make sure you know how to bring it back to life.
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eBay is using Google AMP – and you should too
This month, eBay became the first major non-news website to begin widely showing AMP results. Here’s why this is a good sign for content marketers.
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4 key marketing updates from Google’s SMX keynote
At SMX Seattle, Gary Ilyess filled us in on Google’s upcoming search updates. Here’s what you need to know.
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A snapshot of where social media marketing is headed
Recent changes to major social networks signal what is yet to come for social media marketing.
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Your guide to choosing the right background music for your videos
You put a lot of effort into video production, and if you miss the mark on the music, all your work could go to waste. Here’s how to do it right.
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How Lyft’s holistic marketing flank attack got me to convert in 3 days
During a weekend trip in NYC, rideshare service Lyft seemed to be following me everywhere I went, and their marketing efforts paid off. Here’s how it worked.
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