The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
2016 content trends: Email marketing with mobile in mind #12daysofcontent
Email marketing in 2016 requires a mobile strategy. Lead Strategist Dave Behuniak explains why.
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2016 Marketing trends: Rethinking keyword strategies #12daysofcontent
What should a 2016 keyword strategy look like? Here’s our advice for marketers who want to understand how people are searching for their business online.
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2016 Content marketing trends: Don’t overlook animated video #12daysofcontent
Lead Animator Evelin’s sharing her advice for better video marketing with animations.
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2016 content trends: When to use (& how not to abuse) humor, #12DaysofContent
Even in so called “boring” industries, humor can be a great way to connect with an audience. Here’s a strategist’s tips for making content funny and entertaining.
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Push traffic down the sales funnel with these conversation optimization tips
Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.
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2016 Content trends: Use competitive analysis to create better-than-the-rest content, #12daysofcontent
Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.
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Tap into the total Twittersphere: Show promoted content to logged-out users
Now that promoted tweets are available to an increasing amount of non-Twitterers, here are our 5 tips for making the most out of your Twitter content.
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2016 Content marketing trends: Video for ROI wins #12daysofcontent
Creating more video content is among marketers’ top goals for 2016, but how can you make sure your strategies will provide video marketing ROI? A strategist offers his advice in this #12DaysofContent video.
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