The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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2016 Content marketing trends: Tech for better content integration, #12daysofcontent
Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.
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2016 Content trends: Lead generation practices & overlooked opportunities, #12daysofcontent
It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s
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2016 Content Trends – Build trust & make more sales with longform content – #12DaysOfContent
Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.
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Cortana comes to iOS, Android & desktop: 3 tips for tweaking your SEO
It’s the age of AI search. As Cortana comes to iOS, Android & Desktop, how will SEO change? Here are 3 tips for improving your intelligent assistant SEO.
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2016 Content Trends: Why visuals should lead your strategy, #12daysofcontent
Brafton Illustrator Rohn Dungee’s sharing why visual content and custom illustrations should be in your content marketing strategy for 2016.
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2016 Content trends: 4 Ways to make repurposing work for your team #12DaysofContent
Kicking off Brafton’s 12 Days of Content: Marketing Director Katherine Griwert shares tips for repurposing content.
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Part 2: Developing content for audience personas
Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.
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Beat the “robot journalists” by getting a writer involved in your content strategy
In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.
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