Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jun 24, 2016 Legacy Ben Silverman

How Lyft’s holistic marketing flank attack got me to convert in 3 days

During a weekend trip in NYC, rideshare service Lyft seemed to be following me everywhere I went, and their marketing efforts paid off. Here’s how it worked.

Learn More

Jun 21, 2016 Content Writing Samantha Gordon

4 writing tips to craft your content for mobile readers

Target your audience on mobile with these four content writing tips.

Learn More

Jun 20, 2016 Legacy Brafton

Typography: The unsung hero of successful messaging

How can typography impact the message your content is sending to your target audience?

Learn More

Jun 17, 2016 News Ben Silverman

Marketing takeaways from 3 major Apple WWDC16 announcements

What do Apple’s announcements at WWDC16 about macOS, Siri and iMessage mean for marketers?

Learn More

Jun 14, 2016 Social Media Samantha Gordon

Why marketers can ignore Microsoft’s LinkedIn purchase

If Microsoft buying LinkedIn isn’t important for marketers, what should they care about when it comes to the latest news in their space?

Learn More

Jun 14, 2016 Content Marketing Kyle Gaw

How to Use Content Marketing to Rock Your Next Trade Show

You’ve just landed in the city where the big trade show you’re attending this year is being held, ready to start schmoozing. In typical fashion, you’ve already plotted what shows you’re going to attend and which of

Learn More