The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
9 ways Brafton’s finance writers work with clients to deliver powerful content
Brafton’s content writers work with finance clients to create content that builds credibility. Here’s how they do it.
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3 Reasons to join Brafton at #SMXEast Sept. 29-30 in NYC
Here’s a quick look at Search Marketing Expo East in New York City, Sept. 29-30, where marketing insiders speak on content marketing and SEO best practices.
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4 Reasons to increase your video budget
Hey everyone, Jordan here with your weekly Content and Coffee. Q4 is a busy time for me in sales, because I’m speaking with marketers who are in the middle of their big end of year campaigns, while also working on n
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4 Reasons to increase your video budget [Video]
If you're in budget-planning mode – you'll want to listen to my four top reasons why you can't afford to leave video out.
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Brafton & AMA to host Boston content marketing event Oct. 6
Brafton is teaming up with American Marketing Association’s Boston chapter on Oct. 8 to host a marketing event in Microsoft’s NERD center in Cambridge.
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How to build web conversions when people “don’t get” what you do
A content strategy that featured blogging and infographics resulted in a 65% higher conversion rate for one B2B software client.
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The most effective videos for marketing (Study)
Research from Ascend2 shows the most effective videos for marketing are also the hardest to create. Here’s a breakdown of the top-ranked video formats for marketing results, and tips on winning strategies.
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5 Brilliant content ideas from #CMWorld 2015
Insights from Content Marketing World that will help marketers focus on big-picture wins.
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