Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jan 08, 2016 News Ben Silverman

Start the new year off right: Here’s our 2016 local-optimization checklist

Here are our tips for cleaning up your business’ e-commerce content and optimizing your SEO, social media, customer responsiveness and UX for 2016.

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Jan 08, 2016 Content Marketing Molly Buccini

Employee Spotlight: Meet Ben, Marketing Writer

Ben shares the inside scoop on what it’s like to be a marketing writer behind a content marketing firm.

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Jan 07, 2016 News Ben Silverman

STUDY: Pew Research Center & Ooyala’s 2015 report: Social overtakes TV

2016 is shaping up to be a year of new media formats and evolving engagement patterns. Pew and Ooyala’s reports offer insight into what to expect in 2016.

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Jan 06, 2016 Content Marketing Molly Buccini

Want 61% more blog sessions? A targeted content strategy could be the answer [success story]

Lack of audience targeting could be the reason why your blog doesn’t resonate with readers. Here’s how one client turned that around.

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Jan 04, 2016 Content Marketing Molly Buccini

Brafton’s at Affiliate Summit West, Jan 10-11: What we’re looking forward to

The Brafton team’s heading to Affiliate Summit in Las Vegas this January. Here’s a look at the speakers and events we’re looking forward to.

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Dec 30, 2015 SEO Wilfred Hirst

2016 in search: Predictions for quality, intent & SEO

We’ve seen shifts toward a more mobile web, higher quality standards and ranking based on satisfying user intent. Here are our predictions for search in 2016.

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