The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Top Content Marketing Takeaways from #Inbound15
The Brafton team was busy this week talking content, meeting fellow marketers and gaining strategy inspiration at Hubspot’s annual Inbound conference in Boston. Here’s just a few of our favorite lessons from Inbound
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Why half of web content goes unnoticed (& how to stand out)
A BuzzSumo/Moz study shows over 50% of content lacks links and shares. These 7 insights can help you create share-worthy content.
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3 must-haves for a winning social media strategy
Our client understood the importance of social media, but didn’t have the time or resource to post consistently. Here are three ways we boosted Facebook engagement and brought more referral traffic to their website.
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How to nail B2B tech writing: Tips from a content writer
A top challenge in B2B tech marketing is finding a writer who can competently convey value offerings. Here are tips from a Brafton writer for using words wisely.
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The biggest SEO updates of Summer 2015
Here’s a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.
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Top SEO Updates: Summer 2015
Here's a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.
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Why you can’t outsource thought leadership, but you can outsource content
Marketers can outsource a strategy and editorial to content experts, but the internal team owns thought leadership. Here’s a process to work with outsourced teams to promote your thought leadership.
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Brafton’s at #Inbound15 Sept 8-11: What we’re looking forward to
Brafton has several teammates heading to Hubspot’s Inbound conference in Boston. Find out which sessions we’ll be attending.
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