The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Why Workflows Are Critical for Successful Content Marketing
Content workflows turn hectic processes into smaller, more easily achievable project milestones that are more rewarding for everyone.
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Let’s Unpack the Em Dash Backlash
When I started working at Brafton in 2015, I was trained on Brafton editorial standards. We follow AP Style (most of the time); we spell “white paper” as two words; we don’t use the Oxford comma; we do use the em da
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Email Copywriting Formulas That Convert: Templates and Formulas
In email marketing, where brevity is of the essence, a few sharp words are often the difference between a trashed message and one that gets a customer.
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Deloitte Made a Big Mistake — and It’s Another Caution to Every Marketer Using AI
Deloitte had an AI slip-up on a government-contracted report. Read what happened and lessons marketers can learn to avoid reputational damage and a PR nightmare.
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What Makes a Good Title Tag? 10 Tips and Site Title Examples
Site titles are often users’ first impression of your website or brand before they click through to explore pages. Here’s what goes into a good title tag.
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the ai marketer Turns 1: A Look at Lessons Learned, Our Best Posts & the Industry at Large
We’ve been blogging for a year, and we’ve learned a lot. Here are some of our takeaways, key lessons and exciting insights from 365 days of covering AI in marketing.
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15 AI in Marketing Examples To Inspire Your Next Campaign
AI in marketing isn’t a distant fantasy anymore, but an opportunity. Use these 15 AI in marketing examples to inspire your next campaign.
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The Silent Threat to E-E-A-T: Bad Sources and Invisible Bias in Marketing Content
Your E-E-A-T isn’t failing at the draft stage — it’s failing at research. Bad sources and hidden bias quietly erode trust long before you hit publish.
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