The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What is an email blast? (+ examples and use cases)
In recent years, email blasts have grown more nuanced and thus more useful to content marketers.
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Tone and Style: How Writers Adopt the Right Voice
Learn how writers master tone and style to craft authentic, engaging content that builds trust and makes every brand voice shine.
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AI Prompts for Sales Teams: Use Cases and Templates To Streamline SalesOps
Considering AI for SalesOps? These AI sales prompts can help you automate and streamline processes, so your team has more time to focus on the client.
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How To Scale Content Creation: 6 Smart Strategies for Increased Production in 2026
Learn 6 proven strategies for how to scale content creation without sacrificing quality: master AI automation, repeatable workflows and smart repurposing.
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Content Governance Best Practices
Learn about content governance best practices, why governance is important and just how it differs from content strategies.
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Content Repurposing AI Tools: Automate SEO the Smart Way
Content repurposing AI workflows are everywhere, but they’re not all created equal. Here’s how to get more out of your content with a lighter lift.
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Desktop Impressions Drop After Google Modifies Results Parameters: The &num=100 Change Explained + Advice for SEOs
The well-known &num=100 parameter no longer works, and it’s breaking SEO tools. Here’s what happened and how to navigate this unexpected change.
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The Proof Is the Pudding: How To Polish AI-Generated Copy You’re Happy To Publish
Proofing AI-generated copy is equal parts a practice in pattern recognition and critical thinking. Here are 5 tips for polishing your AI assets before publishing.
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