The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Mr. AP Style – Marketing #TWIT
We feel this web writer’s frustration on balancing AP style and engaging copy! Check out this week’s illustrated tweet. Marketing #TWIT.
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Employee Spotlight: Meet Kristen, Senior Social Media Manager
Kristen’s sharing what it’s like to work on Brafton’s social media team in this week’s Employee Spotlight!
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B2B & B2C brands agree on marketing importance; disagree on execution
Recent research shows that while B2B and B2C companies both rate content marketing strategies very highly, they have very different ideas about their execution.
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Brands that respond to social questions reap the rewards
The upside of a social marketing strategy that includes swift answers to customer questions far outweighs the downsides of negative comments.
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An email copy testing & targeting 4-step guide from #CZLSF
Amazon’s email manager shared top tactics for copy, subject lines and A/B testing to drive better clicks, opens and more at ClickZ Live SF.
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Social metrics that matter: Google insights from #CZLSF
Google’s Adam Singer shared top Google Analytics tips for better social metrics (and overall marketing) at ClickZ Live SF.
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30 Tweet-sized insights we loved from #CZLSF
Brafton was at ClickZ Live in San Francisco this week. Check out some our favorite takeaways!
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In a twist of fate, Google experiments with … no search bar?
A search reveals that Google is serving results without the standard search bar as part of its experiments to streamline page layout.
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