The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Social Media Summer Recap: Campaigns we loved
This season’s top campaigns were dominated by SoLoMo (Social, Local, Mobile). Here’s some of our favorite summer campaigns.
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Clickbait spam – Marketing #TWIT
Spam headlines make a bad impressions, but this week’s marketing #TWIT highlights web content that’s natural clickbait. Marketing #TWIT
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Tweet Activity Dashboard is live, offering social data to all users
Get access to new social marketing analytics, like impressions and engagement over time, with the Tweet Activity Dashboard – now available to all users.
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Introducing Brafton’s new WordPress plugin
Brafton-created content just became even easier to deploy for our clients using WordPress, thanks to a newly improved plugin developed by our tech team.
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Employee Spotlight: Meet Jeff, Lead Strategist
Brafton Lead Strategist Jeff Baker shares what its like to work in our San Francisco office.
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The end of Authorship: Functionality and images eliminated from Google search
Google pulled the plug on Authorship, eliminating data processing for rel=author and author snippets in general search. Here’s what this means for SEO writers.
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Content Questionnaire: Pawan Deshpande, Curata
Pawan Deshpande, CEO of Curata shares his take on the digital marketing landscape, including why his favorite type of content is a great video.
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There’s a content lifecycle? Writing for quick wins & slow burns
As this guide shows, some pieces of content serve their purpose in a single day, while others require months of planning – but end up providing value for longer periods of time.
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