The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Employee Spotlight: Meet Stacy, Brafton Sales Director
Brafton sales director Stacy Randel shares what its like to work in our Boston office.
Learn More
SlideShare is now free to use, offering B2B content marketing opportunities
SlideShare, a great tool for turning internal expertise into content, has made its internal analytics free to use – and a powerful tool for B2B marketing.
Learn More
21 percent of all ecommerce purchases take place on mobile devices [study]
Buyers may do most of their purchasing on desktop PCs, but mobile conversions are becoming common as more people browse the web on smartphones.
Learn More
Mobile Knowledge Graph results are appearing in desktop SERPs
Google is going all-in on search results that look the same on mobile devices and desktop PCs, and content marketing strategies need to take this into account stay visible.
Learn More
Stop chasing stats: A look at infographic value propostions
Marketers need to create infographics that have purpose and goals beyond distributing stats in an illustrated format.
Learn More
What UX component do brands usually forget? Site search
Intuitive layouts and sleek visual designs help make brand sites easier to use, but one of the most important indicators of content marketing success may be site search.
Learn More
Brafton’s 3rd year on the Inc. List: How we got here & why we’re thrilled
Content marketing agency Brafton was named to Inc.’s 5000 Fastest Growing Companies list for the third consecutive year.
Learn More
Watch your Favorites – Twitter may be turning them into Retweets for more visibility
Recent Twitter experiments indicate the social network might soon feature a Facebook-type algorithm that affects how non-followers see social content.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
