The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video content converts better than other formats, according to 70% of marketers
Data proves that video is one of the highest-converting formats marketers can invest in … especially if they can measure their results.
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Will answers from Google’s Knowledge Vault steal your SEO content clicks?
Google’s experimental Knowledge Vault is building a list of billions of objectively true facts, indicating that content marketing needs to include well-cited, provable information.
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SEO landing pages help company land 135% more search traffic
Brafton’s client, a technical recruiter, got better search rankings and higher traffic when it optimized its service landing pages.
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Don’t let these 3 things sink your digital marketing relationship
Many companies outsource their content marketing to keep their SEO strategies competitive, but they often run into the same stumbling blocks that can be resolved.
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Want Instagram marketing data? Brands can now see impressions, reach and engagement
Instagram isn’t the top social media marketing network, but it took one step closer to mass relevance by making a slew of new marketing metrics available.
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Fair Use: A guide to citations & avoiding plagiarism on the web
Use this guide to determine when sharing a picture, quote or video in a content marketing context is fair use and when it’s a violation of copyright law.
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Time to start snapping? Snapchat is the third-most popular social network for Millennials
After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat – and social media marketers should take notice if they want to keep up with younger buyers.
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Fortune 500 companies focus on social media over blogs – should you do the same?
It’s tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
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