The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why your blog content SHOULD read like a Hemingway novel
Content marketing is evolving and writers should channel their inner literary genius to give readers the stories they want to read.
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Facebook goes down, and social referral traffic drops 8.5 percent
An analysis of a quick Facebook outage proves just how important the social network is to brands’ visibility and engagement efforts.
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Google adds Publisher thumbnails to mobile & desktop SERPs
Google’s started showing Publisher thumbnails next to search results, and major brands are the primary beneficiaries now.
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Buyers DO find brands online – Company gets 38 percent of traffic from mobile
One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.
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Twitter experiments with more social marketing visibility
Twitter is experimenting with increased organic visibility by expanding the reach of social content beyond limited follower groups.
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52 percent say page speed is top UX factor, but what about content?
Consumers say the most important part of website experiences is speed, but faster isn’t always better for delivering the valuable information they need.
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Want to be in Google News? Register your web content with the Publisher Center
Registering a site in the recently created Google News Publisher Center could help businesses get their content marketing in front of bigger audiences.
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2 Brands telling great stories with their web content
People remember stories – not stats. In this video, we look at two very different companies that are telling great stories.
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