The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Employee Spotlight: Meet Molly, Senior Lead Gen Executive
Molly’s sharing what it’s like to work on Brafton’s sales team, plus a little about herself in this week’s employee spotlight.
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Brand storytelling>Brand selling: A tale of 2 Facebook marketing campaigns
A study finds it’s more important for digital marketing to tell a great story than deliver a strong sales pitch.
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Google+ asks what’s in a name, and Bing sends content marketers back to school
Google+ users – particularly content marketers – can pick any name, and Bing puts company information front-and-center in search results.
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What is net neutrality? The basics in 3 minutes or less
Net neutrality is a topic that doesn’t impact web marketing yet, but could play an important role in the future. Here’s a rundown of the basics.
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Site revamp improves content-driven conversions by 300%
One of Brafton’s home furnishings clients made small changes to its website content and saw a huge impact – triple the conversions.
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Why brands are spending more on social, email and content marketing
Marketing teams are increasing their budgets for email campaigns, social and web content because they’re seeing cross-funnel results.
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Google tries to beat Yelp at its own game with improved Maps results
New and improved Google Maps search results give users more information about businesses that optimize their sites for the semantic web.
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Brands that follow Google’s Quality Rating Guidelines are what they EAT
A third-party quality rating contractor recently leaked a version of Google’s internal quality rating guidelines, giving SEOs a look at what factors matter most.
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