Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jul 25, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Brett, Associate Managing Editor

Brett’s sharing what it’s like to work on Brafton’s editorial team, plus a little about himself in this week’s employee spotlight.

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There's an early announcement that Google released a new local SEO algorithm.

Jul 25, 2014 News Lauren Kaye

News flash: Google releases new local SEO algorithm on heels of Explore

Google just updated its local search algorithm with better technology for location and distance.

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Jul 25, 2014 Legacy Alex Butzbach

How often do you need to publish for effective content marketing?

Brands that don’t publish daily might not be getting as much as they can out of their content marketing.

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Jul 25, 2014 News Alex Butzbach

400 million Facebook users are mobile-only, so social marketers must streamline UX

Marketers who take for granted that most of their target audience is browsing social media on desktop computers, take notice. The latest numbers from Facebook indicate about 400 million users are mobile-only. This p

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Google's new Explore Maps feature shows customers where to find local businesses selling what they want.

Jul 24, 2014 News Lauren Kaye

What Google’s Maps “Explore” feature tells marketers about the future of local SEO

Google’s new “Explore” feature for Maps directs consumers to local businesses, but it could require more SEO work for brands.

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Jul 24, 2014 Legacy Lauren Kaye

SEO hack: Long-form content for thought leadership & traffic wins

More readers and publishers are embracing long-form content in a landscape that’s obsessed with concise information because there’s demand for deeper insights.

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