The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
eBooks: Our best kept content marketing secret (…until now)
More than 390 of Brafton’s customers use our white papers, but more and more they’re asking about our eBooks. Here’s why we’re thrilled.
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What’s worse than not being talked about? Not knowing you are & missing social interactions
When it comes to social marketing, brands should start thinking about the types of interactions that are hard to capture with traditional metrics.
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You might be getting more organic traffic than you think
Groupon conducts a daring experiment that shows websites might be getting 60 percent more organic traffic than they think they are.
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No more Author images? How bylines could still help SEO
Google recently took Authorship images out of search results in a sudden change of heart.
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Take 2: Small companies STILL beat industry leaders with video content [study]
Pixability finds large consumer electronics brands are still behind smaller ones in video marketing, but they’re becoming more competitive.
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Watching Analytics Real-Time – Marketing #TWIT
Watching this game like I watch Google Analytics Real-Time after I post something. Marketing #TWIT
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The most successful email campaigns have the highest open rates [study]
It’s no secret the single-most effective way to find new customers is through email marketing. But Is the subject line the most important part of writing a persuasive message? According to the 2014 Silverpop E
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Employee Spotlight: Meet Liam, Content Writer
Liam’s sharing what it’s like to be a writer at Brafton, plus a little about himself in this week’s employee spotlight.
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