Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Jul 31, 2014 Legacy Molly Buccini

Meet our new VP of Content Francis Ma

Brafton appoints Francis Ma to the role of Vice President of Content.

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Jul 31, 2014 News Alex Butzbach

Video marketing isn’t just for online retailers

Yelp’s introduction of short video snippets illustrates exactly how any brand can take advantage of video marketing, no matter what it sells.

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Marketers might feel limited in word count, but longer web content can actually help them convert more leads.

Jul 30, 2014 Legacy Lauren Kaye

Longer content builds trust – eBooks increase average deal size 16%

Content marketing isn’t just about short, search-friendly blogs. Learn how one Brafton client generated larger deals with long-form eBooks.

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Jul 30, 2014 News Alex Butzbach

Brands that use content marketing are already building links the right way

Some brands are allocating too much of their budgets to traditional link-building strategies, when studies show the most effective tactic is content marketing.

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