Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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There are many reasons why your blog isn't driving results - here are four of the most common.

Jun 25, 2014 Legacy David Juengst

4 Reasons why no one cares about your blog

There are four common reasons why companies don’t see the results they expect from their blog content. Find out what they are and how you can fix them.

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An error can hurt content ROI, but it doesn't have to impact it permanently when there are strategists to manage analytics reports.

Jun 25, 2014 Legacy Lauren Kaye

It pays to keep a close eye on analytics – a 404 error recovery story

Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.

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Jun 25, 2014 News Alex Butzbach

Calling all channels: Total search traffic decreased in 2014

According to recent research, people are using search engines less than in the past – but SEO isn’t dead, – it’s just diversified.

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Jun 24, 2014 News Alex Butzbach

Semantics in action: Step-by-step info cards appearing in SERPs

One company is putting on a master class on how to turn in-depth content prominent on the semantic web into more traffic and conversions.

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Jun 24, 2014 Legacy Alex Butzbach

It’s not The Web for nothing: Outbound links for content marketing

Some marketers don’t like the idea of outbound links on their brand websites – but they’re an essential part of how people use the internet.

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Jun 24, 2014 News Alex Butzbach

For B2B marketers, quality content surpasses keyword micromanagement [study]

Without in-depth content, B2B prospects have no collateral resources to pass along to decision makers – so brands should be creating quality content no matter their industry.

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