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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jun 23, 2014 News Alex Butzbach

Choose your content: Videos dominate Universal Search results

Brands need to focus on showing up in Google search results by any means necessary – particularly when it comes to the most popular types of media in Universal Search.

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Jun 21, 2014 Legacy Editorial

Fourth of July or 4th of July: The summer writing guide

It should come as no surprise that our editorial team has a corner on the ins and outs of AP style. In our new monthly guide, we’re providing some of the most common questions we’ve been hearing lately from the writ

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Jun 20, 2014 News Alex Butzbach

For email marketing, relevant content counts [study]

Brands that want to reach customers in their inboxes can’t be strangers – they need to produce relevant resources for users who want content, whether they realize it or not.

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