The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Connected Content: How to optimize for semantic search
SEO is changing, and there is a growing focus on semantics. Here are tips for how to optimize your website for Google’s Hummingbird algo.
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Flying blind: Two-thirds of brands don’t use research for social posts
Social marketers are experiencing the similar visibility challenges as SEOs, so it stands to reason one of the most successful search solutions – testing – would apply.
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Picture perfect: Why visuals are worth 35 percent more pageviews
Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.
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AdWords and Graph Search: Every customer awareness tool counts
The more often prospects hear about a brand or see its content, the more likely they are to eventually convert, which is why they should pursue all web marketing outlets.
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Why optimizing form fills will improve conversion rates
Most content marketing strategies generate leads by collecting contact information, but prospects are only going to fill out forms if companies make a compelling offer.
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Expand your brand: Conveying a lifestyle through your blog
Brands with the best blogs don’t just use content to promote their products – our lifestyles editor explains how to build a persona with writing.
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Top challenge for marketers big and small? Creating engaging content at scale
Small and large companies create original content, but they may need to consider new approaches to make campaigns more successful.
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Don’t fear the @mention reaper: Most brand references are neutral
Brands that want to have healthy Twitter relationships with customers and prospects shouldn’t shy away from any online mentions – they’re usually safe.
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