The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Knowing when to say “Cut!” in your video content
Shorter is better for video content, but why? And do all videos need to be the same length? Here are some tips for creating the ideal video.
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Nielsen reports digital is the future of retail – Is your web marketing ready?
The web is having a greater influence on sales, and companies need seamless strategies to maintain their success and grow.
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Mobile inception: The marketing channels within channels
As fragmented as the internet seems today, it’s breaking into even more numerous channels and niches as mobile apps take over as a primary source of digital content.
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4 social marketing ideas for glowing results this July Fourth
As we enter the heart of summertime, it’s the point where marketers must become more competitive. Here are some ideas to get ahead this year.
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Team takeaways from #TechWeekCHI (In 140 characters or less!)
Brafton content marketing strategists were live tweeting at Tech Week Chicago. Check out their top takeaways.
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SEO Myths: You’re probably already doing one
A lot of SEO best practices are really myths, and marketers need to break away from these ideas to be successful online.
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Less than a third of B2B enterprise marketers effective at content marketing
Enterprise organizations that want to be more successful with content marketing must refine their strategies and define campaign leadership.
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Facebook visibility may be down, but engagement is up
It may be more difficult to reach new followers on Facebook, but existing fans have already demonstrated they’re more dedicated than ever before.
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