The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Oh Google – Marketing #TWIT
Okay Google, we know you’re cool, but get your nose out of my gym bag. Market #TWIT
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Spice up your social marketing! Twitter now supports GIFs
GIFs are some of the most popular on the web – and now, social marketers can start drawing attention and engagement with them on Twitter.
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Employee Spotlight: Meet Lori, Manager of Content Marketing
Lori’s sharing what it’s like to be a manager of content marketing at Brafton.
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Have you mastered the email tactics that get people to open?
Email is common practice among marketers, but some companies will see better results when they optimize for three factors.
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Join Brafton at TechWeek Chicago #TechWeekCHI
Join Brafton as we attend one of the premiere events for innovation and technological development in the country: TechWeek Chicago.
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Connected Content: How to optimize for semantic search
SEO is changing, and there is a growing focus on semantics. Here are tips for how to optimize your website for Google’s Hummingbird algo.
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Flying blind: Two-thirds of brands don’t use research for social posts
Social marketers are experiencing the similar visibility challenges as SEOs, so it stands to reason one of the most successful search solutions – testing – would apply.
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Picture perfect: Why visuals are worth 35 percent more pageviews
Companies that overlook the value of pictures – even stock images – are doing their content marketing a disservice… and even losing leads.
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