The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The extra mile: Best practices from top-tier converting websites
Some of the most important marketing tactics among sites with the highest conversion rates include testing, audience targeting and mobile optimization.
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The Content Questionnaire: Melanie Graham, The Dana-Farber Cancer Institute
Melanie Graham, the Digital Content and Social Media Producer for the Dana-Farber Cancer Institute, shares her views on web marketing.
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Employee Spotlight: Meet Melinda, Marketing Research Executive
When Melinda Garcia’s teammates from the database marketing department got the chance to share what she brings to the table, the answers were pretty unanimous: A little bit of appreciated sass, a whole lot of confid
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Location, location, location: Users say content trumps device
People want to access content no matter what kind of device they’re using – so make content marketing seamlessly available across channels.
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There’s no “I” in content: Create different types for separate channels
Every single marketing channel has its own purpose, and brands that don’t take this into account will be ignored by customers.
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The most common SEO mistake? Not having a website
According to Matt Cutts, the biggest issue marketers have with their SEO isn’t links or keywords – it’s not having a website at all.
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Customers shop mobile & shop often [study]
Content marketing helps brands to stay top-of-mind for their customers, most of whom are almost always online and constantly shopping.
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Shorter links for more social shares [study]
When users see custom-shortened URLs in their News Feeds, businesses much more likely to see clicks and shares.
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