The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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AdWords and Graph Search: Every customer awareness tool counts
The more often prospects hear about a brand or see its content, the more likely they are to eventually convert, which is why they should pursue all web marketing outlets.
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Why optimizing form fills will improve conversion rates
Most content marketing strategies generate leads by collecting contact information, but prospects are only going to fill out forms if companies make a compelling offer.
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Expand your brand: Conveying a lifestyle through your blog
Brands with the best blogs don’t just use content to promote their products – our lifestyles editor explains how to build a persona with writing.
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Top challenge for marketers big and small? Creating engaging content at scale
Small and large companies create original content, but they may need to consider new approaches to make campaigns more successful.
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Don’t fear the @mention reaper: Most brand references are neutral
Brands that want to have healthy Twitter relationships with customers and prospects shouldn’t shy away from any online mentions – they’re usually safe.
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How a repurposing strategy helps content creators do more with less [Infographic]
Marketers are creating more content than ever to fuel their SEO goals, but they could be making SMARTER content with high-quality assets.
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Context, please: Twitter ads can be targeted to users’ local weather
The more contextual information marketers have about content consumers, the better they can demonstrate their value.
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3 Tips for better tweets
Twitter is a great way to share content with customers and prospects, but marketers shouldn’t spend too much time agonizing over every post.
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