The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What marketers can learn from tech giants’ small design changes
Website improvements don’t need to be dramatic to be valuable. See how Google and Twitter made small changes for better images overall.
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Bad layouts can kill content marketing ROI: Small changes, big impact
Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.
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Is WhatsApp what’s up in social marketing?
Content can reach a much wider audience when it features social sharing buttons – and WhatsApp may be joining the conversation.
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When will Yahoo quit trying to be like Google?
YouTube may not be the only video platform in town if Yahoo gets its new venture off the ground.
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The medium is the message: Writing for the 21st century web
Web content isn’t the same as the printed text that came before – it’s a whole different animal, as far as readers are concerned.
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Email marketing is the best way to reach affluent buyers online
Marketers may not reach affluent buyers by sending them mobile messages, but they have a better shot with email content.
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Matt Cutts: Don’t micromanage SEO at the expense of UX
Marketers shouldn’t spend their time tweaking every line of code in search of SEO boosts – they should be thinking about the customer experience.
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Pandas, Paydays & content: Navigating recent SEO updates
Recent algorithmic adjustments have caused a stir in the SEO world – Here are some tips for understanding the changes.
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