The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is Panda 4.0 penalizing high-quality sites that try to game Google?
Google’s latest algorithmic update rewards original content, but it may also be penalizing sites that pop up in searches when they shouldn’t.
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Why you don’t need to rank #1 in search results anymore
With search results diversifying, marketers may not be able to hang their hats on No. 1 rankings anymore.
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Goodbye links, hello answers: Google results give direct answers & video tutorials
Hummingbird’s impact may be upon us as desktop and mobile results provide contextual answers directly in SERPs.
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Come talk to Brafton at the Internet Retailer Conference June 11-13 in Chicago #IRCE
Brafton will be attending this year’s Internet Retailer Conference – so let us know if you’re going to attend by tweeting @Brafton #IRCE.
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Social pet peeve – Marketing #TWIT
We assume that you like your status in real life if you posted it on Facebook, no need to like it again. Marketing #TWIT
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Employee Spotlight: Meet Kevin, Senior Business Development Executive
From account management to sales, Kevin’s strategic background is top notch. Back in 2010, he started at Brafton as a content marketing strategist and was instrumental in launching the account management team in our
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The Age of Google: Most research underestimates its search dominance
Everyone understands that SEO is mostly defined by Google – but the search leader could account for even more traffic than most studies indicate.
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8 Tweet-sized takeaways from #SMWF
Social media teammates Kendra Bissonnette, Rachel Caruso and Sumit Sharma jetted down to New York City this week for Social Media World Forum, a two-day social marketing event featuring top international brands and
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