The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google: AuthorRank isn’t in effect, so make sure your site offers the best value to users
Every step that Google, Bing and other web services take are meant to improve the browsing experience for users – and brands should follow suit.
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B2B triples followers in a year with a steady stream of Twitter content
One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.
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Users bounce between devices to follow content [study]
With the right framework, brands can ensure they won’t lose readers who are prone to switch between devices at a moment’s notice.
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Agile marketing is successful marketing at Brafton
Meet Director of Account Management Ian Loader. He’s risen through the ranks of Brafton’s account management department to support teams based in Chicago and Boston. Management, he said, has been an opportunity to l
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Brafton’s content catalog explains how to build a goal-focused strategy
Brafton’s all-inclusive content catalog breaks down the diverse formats that can be used in content marketing, highlighting which are best suited for specific business goals.
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For best ROI, brands should invest in email marketing [research]
Businesses that don’t send email marketing messages are missing out on one of the most valuable tools for attracting new customers and clients.
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Content is consumed on different devices, depending on the subject [study]
When it comes to publishing content, where it appears is as important as what it’s about, and marketers need to know where customers go.
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Want social engagement? Here are the topics to post about [research]
Brands that tie their content to certain subjects will see increases in engagement from customers and prospects.
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