The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook update – users who watch video content will see more paid ads
Facebook believes users who watch videos will respond to video advertisements – and soon, marketers will be banking on it.
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The many hats of Brafton editorial: Hollie talks learning & career opportunities
Meet Hollie Heath. As a research associate in our Chicago office, her days are filled with variety – a quality she loves and sought out in a job. Hollie and her fellow researchers act as right-hand-men to our
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Content readers are 566 percent more likely to convert
People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.
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Is Bing cannibalizing your SEO clicks or boosting brand awareness?
The more semantic features are integrated with search engines, the more time users will spend on SERPs themselves.
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Content marketing builds trust when it’s supported by outside research
Consumers generally trust brand content, but marketers need to keep that trust through unbiased research and straightforward reporting.
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Mobile paralysis: Brands see channel’s importance but can’t act [study]
The rise of mobile web browsing has left many brands unsure how to proceed, but the most important strategy is just to avoid alienating mobile users.
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Let me Facebook that: The social network sees itself as a search engine
Facebook is starting to occupy a strange place somewhere between search engine and social network.
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Google adds a speed bump for sites that abuse mobile redirects
Website architecture needs to be consistent and helpful for delivering content, or users (especially on mobile devices) will quickly bounce away.
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