The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It’s too soon to get listless – The content type that can’t be stopped
For good or ill, the internet is inundated with lists and if you’re like me, you roll your eyes when you see another seemingly meaningless list article (or “list-icle”). But they still exist and this kind of content
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Chipotle takes food for thought to the next level with custom brand content
Chipotle’s Cultivating Thought campaign shows how custom content is just as valuable for keeping customers engaged offline as it is on the web.
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Do you have the right content marketing recipe?
If you have trouble coming up with the right blend of expertise, value and promotion, consider tweaking how you present your web marketing.
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Website load time is a crucial component of UX
One of the biggest causes of high bounce rates and low conversions is poor user experience – and quick page loads are essential for to improve.
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Reading fiction makes for better writers: What’s on our bookshelves
Bestselling author J.K. Rowling was once quoted saying “I do believe something magical happens every time you read a book.” Most readers can’t argue her sentiment; the art of good storytelling has helped shape socie
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YouTube, the top destination for Millennials to learn about products
Video marketing is one of the fastest-growing content formats for good reason: It’s Millennials’ preferred method of learning about products and services.
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Not a wedding dress – Marketing #TWIT
Content is more like that little black dress – with a new necklace and shoes you’re rockin’ a different look! Marketing #TWIT
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Employee Spotlight: Meet Zoe, Video Supervisor
Zoe Arniotis got her first camera when she was seven years old, and she’s been holding onto it ever since. A photographer and videographer through and through, she’s a mastermind producer with a passion for capturin
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