The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social is important for planting search conversions seeds [study]
As consumers become multichannel buyers, marketers need to measure multiple touchpoints to make sure they understand their online campaigns.
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Have content, will travel: Where to post content for maximum impact
Brands that have committed to a repurposing strategy can still go a little further to optimize by thinking carefully about where they post.
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Short or long, Google’s judging your content on its quality
Google reps are making claims that frequency is not the only or best way to get organic content into top results pages – it’s all about quality now.
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Brands should invest in the right followers by targeting relevant social networks
The more followers, the better – except when brands find that they have many connections who aren’t engaged at all.
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What’s your biggest social fear?
Marketers aren’t as concerned with negative responses as they are with meeting followers’ expectations, according to a study.
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Paid search results don’t stand out to one-third of Google users
Organic search and paid ads are both worthwhile marketing tactics, but the latter is only useful for reaching a small portion of customers.
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Celebrities won’t make your brand content famous
Two go-to approaches for viral brand content are played out, according to a recent study from Unruly: Celebrity appearances and humor.
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The Content Questionnaire: Gina Perille, Boston Public Library
In our Content Questionnaire, Gina Perille of the Boston Public Library shares what it’s like to create marketing content for a 166-year-old institution.
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