The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brands need social strategies to uphold their SEO standing
When customers make negative comments on social media, the damage can spill over onto SERPs.
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Twitter may soon have more data for marketers
By letting users see how many people have viewed their Tweets, Twitter is making the social network even more accessible for marketers.
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Google strikes again, signaling that no link scheme is safe in the new SEO world
Google has always made its fight against spam public, but the search engine took it to a new level by targeting respected guest blog community My Guest Blog.
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Simple breadcrumb navigation helps Google crawl sites
Design websites with customers in mind, rather than Googlebots, to make sure web pages rank highly in search results.
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Social Media Madness: YouTube is the way to go viral online
It may not be in our Social Media Madness championship round, but YouTube has what it takes to get brand content in front of the right audiences.
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Yelp & YP.com partner, signalling more semantic search possibilities
Business listing sites are consolidating their information, which may have a significant impact on search rankings in the near future.
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When it comes to Facebook, use hashtags sparingly
Hashtags might be an essential part of marketing on Twitter, but the feature doesn’t translate as well to Facebook.
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Despite semantic tweaks, Bing & Yahoo can’t dethrone Google [data]
Competing search engines continue to add new features, but they can’t seem to unseat Google as the undisputed leader of search.
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