The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google thinks of links as ‘editorial votes’
The information the content a link points toward provides, the more authority Google will give it.
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Web users like Google’s latest redesign [data]
Searches on desktop computers and laptops are starting to look more like queries on mobile devices.
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Employee Spotlight: Meet Julia, health writer turned video associate
She’s quick and clever on the keyboard and she’s constantly enlightening her teammates with countless cultural references and her quirky sense of humor. She’s known around the office as “the girl who can pull off br
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The Content Questionnaire: Jenna Weiner, Dropbox
Jenna Weiner of Dropbox says the best content is shareable, strategic and valuable in Brafton’s Content Marketing Questionnaire.
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Consumers trust expert opinions – even if they’re not yours [study]
Customers understand the motives of content providers, so act in good faith to offer them valuable information and useful content.
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Got the SERP – Marketing #TWIT
Looks like your SERP is spreading, better get that checked out. Marketing #TWIT
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Millennials show more brand loyalty than their parents [study]
Young consumers are acutely aware of brands, and marketing materials on social networks and around the web should reflect this perception.
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Social Media Madness: Pinterest is a feast for the eyes
Pinterest may be the best social network for marketing results because it does something no other site can – Show followers what brands do.
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