The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why video marketing messages need a different lens
It takes more to make great video content than meets the eye. You need a focused script that gives audiences what they want.
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Channel X-ing: News content makes the great leap online [data]
Pew recently released fresh data about the rate at which news content is becoming a digital-first format.
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Make content the first & last point in the sales pipeline
Web marketing needs to strike a balance between maintaining relationships with existing customers and beginning partnerships with new ones.
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Best practices for retaining Twitter followers [study]
A new study demonstrates exactly what actions will make Twitter users ignore posts – or worse – alienate influencers.
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Mobile use and data availability make search all about context [data]
The rise of mobile and the changing desktop landscape proves how important context is becoming to search marketing.
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Visual marketing: A picture in the inbox is worth a thousand words
Marketers are stepping up their game when it comes to visuals and interactivity in emails they send to prospects and customers.
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The data doesn’t lie: Blog content makes your site stickier
Blog content is an important part of online marketing strategies because it brings in new visitors and gives them a reason to stick around.
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Facebook changes the social game with decreased brand visibility
The plunging visibility of Facebook posts is coming to a head, and businesses should reevaluate how they post to social networks.
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