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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Feb 25, 2014 News Alex Butzbach

Increased video viewership requires new content

Duplicate content is generally bad for search efforts, but re-purposing old content might help you keep up with the growth of video.

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Healthcare companies should embrace the web as an outlet to share public health information and reach wider audiences.

Feb 24, 2014 Legacy Lauren Hutchinson

Content marketing creates a space for effective healthcare outreach

Healthcare companies must embrace the web as an information dispensary and publish content that educates about public health concern

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Feb 24, 2014 News Alex Butzbach

Anticipate customer research from every channel

Web marketing doesn’t just mean getting your name out there – it requires building up a reputation among customers.

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Feb 24, 2014 News Alex Butzbach

LinkedIn – now with even more marketing data

Connecting with potential partners and future customers is easier than ever, thanks to some new tools LinkedIn is rolling out.

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Web content typos are inevitable, but they should be minimized to avoid damaging a business' reputation.

Feb 24, 2014 News Lauren Kaye

Are content marketing mistakes getting your website down?

To be human is to make mistakes, but rampant typos and grammatical mistakes can hurt your brand reputation and search rankings.

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Do you know the four Ps that people look for when conducting locally focused web content searches?

Feb 24, 2014 News Lauren Kaye

When customers search for local businesses, they want the 4 Ps

Businesses that want to rank in local search results should feature information about prices, products, physical locations and phone numbers in easily accessible locations.

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