The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What your LinkedIn profile says (or should say) about you
It might not be the most riveting platform in the social media sphere, but LinkedIn is a critical tool to developing better professional relationships and showcasing your skills. Soft touches on the network can augm
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SEO analytics just got easier on Google+ with Pages Dashboards
Google has just made staying on top of key performance metrics a little bit easier.
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Google Places clarifies its listings guidelines
Google doesn’t want you to game the system – it wants to make sure your business is listed online with the most accurate information.
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Matt Cutts: Links are not dead (yet?)
Despite the potential for abuse, links are essential parts of Google’s search algorithms, according to Matt Cutts.
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The Content Questionnaire: Danny Wong, Shareaholic
In Brafton’s Content Questionnaire, marketing expert Danny Wong tells which tactics will help companies get ahead, or fall behind.
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Employee Spotlight: Meet Brendon, sales executive turned strategist
Brendon Cottreau came to Brafton with a mission. Sure, he applied for a position as a lead generation executive and later excelled on the sales team. But he knew he wanted to get a foot in the door at Brafton becaus
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Yahoo enters the great race to conversational search
Yahoo’s recent investment in a partnership with Carnegie Mellon University signals a swift move toward semantic search.
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Create content for B2B buyers at the ‘zero moment of truth’ – 3rd Thursday Tip
There is a new moment of truth that defines customer experiences and your B2B can intercept and influence these moments with smart content marketing.
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