The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The new Google Maps app goes live for all customers
Customers increasingly search for companies on Google Maps, and the newest version of the location service makes finding local businesses even easier.
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Content marketing leads are calling: Dial data success story
One Brafton client wanted specific information about how many website visitors are really converting, and our strategists found the answers.
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Facebook acquires WhatsApp; marketers can connect with younger global customers
Social media marketing just got a little more youthful as Facebook acquires WhatsApp.
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Adjust content strategies as ecommerce sales grow
Ecommerce is growing, and businesses that want to reap the benefits should lean on their content marketing strategies.
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Chipotle helps content marketing take a great leap forward with new video formats
Video marketing isn’t just about making commercials – it’s about creating engaging content that customers actually want to watch.
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LinkedIn opens Influencer posting to more users
The professional social network has expanded its Influencer program to the general public to create excellent content marketing opportunities, particular for B2Bs that thought social media was a stretch.
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Brands that blog daily see better content marketing results
There’s mounting evidence that consistent content creation is an important ingredient for successful web marketing campaigns.
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As email marketing budgets increase, watch out for graymail
Getting your content into customers’ inboxes is incredibly useful, but there’s a fine line between marketing messages they want and marketing messages they skip.
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