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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google's Webspam team doesn't solely exist to make marketers' lives harder, they are protecting the internet from webspam.

Feb 19, 2014 News Lauren Kaye

Spam fighters – the punishers & protectors of web content

Google says you’ve got it all wrong if you think the webspam team has it out to get you. It’s also there to protect innocent publishers.

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Feb 18, 2014 News Alex Butzbach

Customers love reviews – so provide them any way you can

If you’re having trouble finding ways to garner customer reviews, build content that incorporates the benefits of them.

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Feb 18, 2014 News Alex Butzbach

Cast a smaller content net for more qualified visitors and conversions

Having high traffic numbers is nice, but conversions are going to come from a smaller group of dedicated readers of your content.

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Brands must add SEO signals to their website content to make them easy for search crawlers to understand.

Feb 18, 2014 News Lauren Kaye

Make your fancy website search-friendly for SEO & UX benefits

New and improved website designs might impress visitors, but they may not provide crawlers with all the information they need.

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Brands need to listen to their target audiences to learn how customer act online.

Feb 18, 2014 Legacy Bradley Yeater

Use social listening for better real-time engagement

If brands want to capture “Now moments,” they should start with social listening to find the best entrance points for conversations with customers.

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Make something people want to read and share.

Feb 17, 2014 News Alex Butzbach

Find the right role model for social media shares

Two serial social sharers were affected by Facebook’s recent algorithm changes. Learn how to avoid their mistakes and create original content that will experience greater visibility.

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