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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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To achieve marketing success, healthcare brands need to provide their consumers with a healthy balance of website content.

Feb 10, 2014 News Lauren Kaye

A well-balanced web content diet crucial for healthcare brands [study]

Healthcare providers are searching the web to stay on top of breaking trends, and medical brands need to provide content to satisfy demands.

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Feb 10, 2014 News Alex Butzbach

Your traffic is great – but why aren’t visitors converting?

The number of people who see a website aren’t nearly as valuable as the number who are converted to customers and clients.

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There's an early announcement that Google released a new local SEO algorithm.

Feb 10, 2014 News Lauren Kaye

Google on official location listings: Use it or lose it [warning]

Businesses’ local listings might be in jeopardy if they don’t respond to a request from Google for location confirmation.

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B2Bs must be making their content marketing applicable to the masses, too.

Feb 10, 2014 News Alex Butzbach

Fine-tune your content marketing strategy for B2B success

B2B marketers form relationships with clients that take time to nurture, and content marketing gives businesses the power they need to do just that.

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Around one-third of all marketers said they either struggle to keep web content organized or don't have a plan at all.

Feb 10, 2014 News Lauren Kaye

Is your content strategy a mess?

For content marketing to be a success, brands need to create organized strategies. This will ensure timely distribution and avoid missed opportunities.

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